How to craft an Instagram bio to attract your dream clients

Social media can help you significantly boost your freelance business. Writing a powerful Instagram bio is the first step in attracting the clients' attention.

Here’s a quick guide on revamping your bio: 

1. Include keywords to the first line, additionally to your name. 

2. Include your positioning statement. It is a description of your product and target audience and explains how it fills a market need

3. Add the value you can provide your clients. For example, I help [audience/niche] to [achieve results/solve problems] by a [service/product].

4. Don’t forget about your achievements, highlights of your case studies

5. Use a call-to-action: “Book a free consultation”, “Get X% off”, “Get a quote”

6. Make sure that getting in touch with you is easy. Add an email button, put a paid link to your calendar, or a link to your website in the bio.